Program Overview

The Bachelor of Marketing Management (BMM) is a three-year undergraduate program designed to equip students with essential marketing knowledge and practical management skills. The curriculum covers key areas such as consumer behavior, market research, branding, digital marketing, and strategic marketing planning. Students gain the ability to design, implement, and evaluate marketing strategies in a variety of business settings. This program prepares graduates for careers in marketing departments, brand management, digital marketing, and related fields, with a strong emphasis on adaptability in today’s evolving business landscape.

Specific Objectives

The specific objectives of the program are to:

• Equip students with a solid foundation in marketing management principles and practices.
• Develop the ability to conduct market research, analyze consumer behavior, and apply insights to strategic decisions.
• Enhance skills in planning, executing, and evaluating integrated marketing campaigns across various platforms.
• Provide knowledge of current global marketing trends, technologies, and best practices.
• Foster critical thinking, leadership, and strategic decision-making in marketing roles within organizations.

General Entry Requirements

• Two principal passes in the following subjects: History, Geography, English Language, Kiswahili, French, Chinese Economics, Accountancy, Advanced Mathematics, Commerce, Physics, Biology, Chemistry, Computer Science, Agriculture or Nutrition.
• Equivalent qualifications, such as a recognized diploma in Marketing, Business Management, or related fields, are also accepted.
• Proficiency in English is required for all applicants.