Dr. Alpha Mwongoso is a lecturer in the Department of Marketing and Enterprise Management. He holds a PhD in Tourism Management from Sokoine University of Agriculture, an MBA in Marketing from the University of Dar es Salaam, a Postgraduate Diploma in Cooperative Business Management from Moshi University College of Cooperative and Business Studies (MUCoBS), and an Advanced Diploma in Community Development from Tengeru Institute of Community Development.

Dr. Mwongoso has more than 15 years of experience in teaching, research, consultancy, administration, and fieldwork. His areas of teaching and research include Marketing of Tourism Destinations, Consumer Behaviour, Entrepreneurship, Service Marketing Management, Community Financial Interventions, and Sustainable Livelihood Impact Evaluation.

His administrative and fieldwork experience includes serving as Field Practical Coordinator for the Bachelor of Community Economic Development programme, Coordinator of Undergraduate Studies, Head of University Undergraduate Students’ Field Practical and Research Projects, and Coordinator of Correspondence Programmes.