“Market Orientation Dimensions and Performance of Furniture Manufacturing Small and Medium Enterprises in Dar es Salaam, Tanzania: The Mediating Role of Customer Loyalty.”

The study contributes to the growing body of knowledge on market orientation and enterprise performance by examining how customer loyalty influences the relationship between market-oriented practices and the performance of furniture manufacturing SMEs in Tanzania.

This achievement reflects Mr. Bwemelo’s dedication to academic excellence and research, while also contributing valuable insights to the fields of business management, entrepreneurship, and enterprise development.

MoCU congratulates him on this significant academic milestone and wishes him continued success in his scholarly and professional endeavours.